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Web App / CRM Integration · Apply for Government Grants (ECO4)

Apply for Government Grants: Eligibility & Lead Platform

An ECO4 grant web app with an instant eligibility checker and application forms that route qualified leads into the CRM.

// outcome

36% application conversion

The challenge

A new ECO4 entrant needed a real web platform that could qualify applicants, capture applications, and feed them into operations, not just a brochure site with a dead contact form.

What I built

I built an ASP.NET Core application with a rules-driven eligibility checker, multi-step application forms (server-validated and spam-protected), and a lead-capture API that posts qualified applications straight into the CRM with compliant, automated workflows. Hyperlocal city pages were generated from data and server-rendered for speed, with JSON-LD structured data and transactional email automation.

The result

A self-qualifying application funnel feeding the CRM end to end: a 36% application conversion rate, with eligibility resolved before a lead ever reaches the team.

"Berks built the whole platform: the eligibility checker, the forms, the CRM hookup. Applications now arrive clean and pre-qualified."
Ronnie Gill, CEO, Apply for Government Grants

£ cat stack.json

  • ASP.NET Core
  • C#
  • EF Core
  • SQL Server
  • CRM API
  • Rules Engine
  • JSON-LD
  • Email Automation

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